| 3. Modality and Representation
| 11. Encoding/Decoding
| 4. Paradigms and Syntagms
| 12. Articulation
| 5. Syntagmatic Analysis
| 13. Intertextuality
| 6. Paradigmatic Analysis
| 14. Criticisms of Semiotic Analysis
| 7. Denotation, Connotation and Myth
| 15. Strengths of Semiotic Analysis
| 8. Rhetorical Tropes
| 16. D.I.Y. Semiotic Analysis
| | | | | |